11:25История плаката Keep Calm and Carry On
История плаката Keep Calm and Carry On
In the spring of nineteen thirty nine during the build-up to war with Germany
the British government commissioned a series of propaganda posters.
These posters were intended to offer the public reassurance
in the dark days that lay ahead.
They were required to be uniform in style
and would feature a special and handsome typeface
making them difficult for the enemy to counterfeit.
They used the crown of King George the sixth as the only graphic device
and had just two colours.
Of the three final designs that went to production,
the first poster carried the slogan
Your courage, your cheerfulness, your resolution will bring us victory,
the second poster had the words -
freedom is in peril, defend it with all your might,
but the third design, of which over two and a half million posters were printed
simply read "keep calm and carry on".
The first two designs were distributed in September of nineteen thirty nine
and appeared up and down the country
in shop windows and railway platforms
but the Keep Calm posters were held in reserve
intended for use only in times of crisis or invasion.
In the end the poster was never officially issued
and it remained unseen by the public
until a copy turned up more than fifty years later.
It was found in a second hand book shop
called Barter books in the north east corner of England.
Barter books was begun in nineteen ninety one
by a couple Stuart and Mary Manley.
The building used to be an old Victorian railway station.
Huge rows of stacked shelves now stand in the place where the tracks would have been
but the station's old tea rooms and waiting rooms are still there.
It was in two thousand that Stuart found the poster in a box of dusty old books
that had been bought at auction.
Mary liked it so much she had it framed and put up near the shop till
and it proved so popular with the customers
that a year later they began to sell copies.
Since that time the poster has been reproduced, parodied, trivialized
and has become a truly iconic image of the twenty first century.
It is hard to say exactly why such a phrase from a by-gone decade
would have so much appeal and resonance now.
Its design is considered simple and timeless and now commonly recognizable
however it is perhaps the words on the poster that people find most enchanting.
Like a voice out of history it offers a very simple warm-hearted message
to inspire confidence in others during difficult times.
And it's something that should never fade from fashion
To keep calm and carry on.
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